2K Games has appointed Ben Brinkman from the creators of Apex Legends to lead the studio crew at their internal studio, which is currently developing the upcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.
Leadership Change Comes After Lukewarm Response
The new appointee takes on the leadership position at 31st Union following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming initial reveal last autumn.
On Wednesday, 2K president a key figure updated staff about this strategic move through an internal memo, which highlighted that early feedback sessions had shown the necessity for a more defined vision.
Ismailer stated that the team is now refining Project Ethos with a refreshed approach, aiming to address gamer demands.
A Pattern of Strategic Hires
The news mirrors a comparable step taken by 2K Games in August, when they hired Rod Fergusson from the Diablo team to work on the BioShock studio Cloud Chamber.
Here is the full message from Ismailer's memo:
Hello Everyone—
I know you all just finished your gathering - I trust you’re as enthusiastic as I am with the good news. Previously I sent you all a message, I mentioned the following: “I am confident in this crew. You all are some of the most dedicated and creative developers we have had the pleasure to partner with - and we’re eager for that collaboration to continue.”
Given your hard work and adaptability, especially over the last year, you consistently demonstrate that.
The gamer responses from last autumn’s Project ETHOS playtest was informative. It confirmed the promise of a action-packed game but made clear we still had improvements to make. It highlighted the need for a sharper vision.
It has been motivating to see how far you’ve come. You embraced the input to mind and revamped Project ETHOS with a refreshed direction - one that’s ready to deliver on its potential to our audience.
The belief in Project ETHOS increases every day. To boost the incredible development you’ve made, It is a pleasure to welcome Ben Brinkman as the latest Lead of the team. After several months of discussions, he starts with us on Monday, October 20.
His management and background in the PVP shooter field is vast, having spent the last 15 years producing and overseeing some of the most recognizable franchises in the industry, such as the acclaimed shooter, and lately, Apex Legends.
I invite you all in welcoming him next week. We are all excited to continue witnessing the progress of Project ETHOS in the months to come.
David
Background of the Incoming Head
The appointee currently holds the position of senior developer and head of production at the renowned studio for Apex Legends. He previously was employed at major gaming companies in diverse development positions on the iconic franchise games, and, earlier in his career, had stints at other industry leaders.
Game Details and Vision
The upcoming game was unveiled in October 2024 in conjunction with a public demo. Then, 31st Union described the title as a "free-to-play, third-person perspective roguelike hero shooter and an innovative step forward on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to fit your unique tactics," the game's pitch states. "Challenge the competition with unique powers, stakes, and obstacles that change every round. Will you leave securely with your hard-earned loot? Alternatively go big, put it on the line, and trust your group can achieve the highest spot? The decision is yours."
The game lacks an announced release date or platforms, but enthusiasts can expect additional details as development progresses.
